Privacy
Policy

We collect information you provide directly to us when you place an order, subscribe to our newsletter, or contact our support team. This includes:

We do not collect sensitive personal data such as payment card details directly — all payment processing is handled by secure third-party payment providers.

We use the personal information we collect for the following purposes:

• To process and fulfil your orders, including arranging delivery to your address.
• To communicate with you about your order status, shipping updates, and support queries.
• To send promotional emails about new products and offers — only if you opted in.
• To improve our website and product listings based on how users interact with our store.
• To process returns and refunds under our 14-day return policy.
• To comply with legal obligations such as tax and consumer protection laws.
• To prevent fraud and ensure the security of transactions.

We do not sell, trade, or rent your personal information to third parties. We may share your data in limited circumstances:

• Delivery partners: We share your name and address with logistics and courier partners solely to complete delivery of your order.
• Payment processors: Secure payment gateway providers handle card and UPI transactions — they are bound by their own strict privacy policies.
• Google Workspace: We use Google Sheets via Apps Script to store order data securely. This data is not accessible to anyone outside MAE present WAAH.
• Legal authorities: We may disclose data if required by law, court order, or to protect the rights, property, or safety of our business or customers.

All third-party partners we work with are obligated to keep your information confidential and may not use it for any purpose other than those specified above.

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyse site usage. Cookies are small text files stored on your device.

• Essential cookies: Required for the website to function (e.g., maintaining your cart session).
• Analytics cookies: Help us understand how visitors interact with our site so we can improve it.
• Preference cookies: Remember your settings and preferences for a better experience.

You can control cookies through your browser settings. Disabling cookies may limit some functionality of our store. We do not use cookies to serve third-party advertising.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure HTTPS connections on all pages of our website.
• Restricted access to order data — only authorised team members can view customer information.
• Secure Google Apps Script backend with access-controlled spreadsheets.
• Regular review of our data collection, storage, and processing practices.

Our store is not intended for children under the age of 13 years. We do not knowingly collect personal information from children. If we discover that a child under 13 has provided us with personal data, we will promptly delete it from our records.

If you are a parent or guardian and believe your child has submitted personal information to us, please contact us immediately at maepresentwaah@gmail.com.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy.
• Post a notice on our website homepage for significant changes.
• Send an email notification to registered customers where required by law.

We encourage you to review this policy periodically. Your continued use of our store after changes are posted constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out:

• Business: MAE present WAAH
• Address: Meet Nagar, Delhi – 110094, India
• Email: maepresentwaah@gmail.com
• Phone: +91 8512032086
• Response time: Within 2 business days

Our participation in the Google News Publisher Program requires us to adhere to specific data handling standards beyond our standard store privacy practices. These apply to all content distributed via Google News, Google Discover, and Google Search.

• Publisher Center metadata: We provide Google with article metadata (title, date, author, canonical URL) to enable indexing. No reader personal data is shared through this channel.
• Google Analytics 4 (GA4): We measure article performance using GA4. Data collected — page views, reading duration, traffic source — is anonymised and aggregated. Individual readers are not identified. GA4 data is governed by Google's Privacy Policy.
• Google Search Console: Monitors our content's search performance using aggregate, non-personal data about impressions and clicks.
• Google AdSense on editorial content: Contextual ads may appear alongside articles via Google AdSense. Google may use cookies to serve relevant ads. Readers can opt out via Google Ad Settings.

As a Google News Publisher Partner, we comply with Google's EU User Consent Policy and India's Digital Personal Data Protection (DPDP) Act 2023 for cookies and reader tracking on editorial content pages.

• Consent for personalised ads: Where required (e.g., EEA/UK readers), we obtain explicit consent before enabling personalised ads via Google AdSense.
• Non-personalised ads: Readers who decline consent receive contextual-only ads. Revenue from ads supports our free content.
• Analytics cookies: Google Analytics 4 cookies (_ga, _ga_*) measure article performance and reader engagement.
• Advertising cookies: Google AdSense cookies (__gads, __gpi) serve and measure ads based on your consent level.
• Consent withdrawal: You can change cookie preferences at any time by clearing cookies in your browser or using Google Ad Settings.
• Data minimisation: We deploy no tracking beyond what is necessary for analytics and advertising as declared.